Syncing puts the people you choose from 53° into your own Google Contacts, so their name, number and email are there when you call or write from your phone or Gmail. It's one way: 53° keeps Google up to date, not the other way round.
Each person connects their own Google account, and chooses what to sync for each organisation they belong to. Guests can't use it.
Anyone can sync the people assigned to them. Syncing everyone at a lifecycle stage is for owners, admins and managers.
Open your account menu in the sidebar and choose Manage account.
Go to Integrations.
Next to Google Contacts, choose Connect, then sign in to Google and allow access.
A new connection syncs nothing until you choose.
Under Google Contacts, find the list of lifecycle stages: Lead, Prospect, Customer, Churned, VIP, Employee and Supplier.
For each one, choose Don't sync, Assigned to me or All people.
Choose Save.
Changes you make in 53° reach Google within a minute.
Only people sync. A company appears in Google as the organisation on each of its people. Each synced person gets:
their own email and phone, then the work email and phone from each company they're linked to
each company they work at, with their job role there
their birthday, address and web links
their lifecycle stage, as a custom field
a 53° label for your organisation, and a label for each of their tags
If someone stops matching what you sync, for example because their lifecycle changes or they're no longer assigned to you, they're removed from Google.
Edits you make to a synced contact in Google are overwritten. Make changes in 53° instead.
To push everything again, choose Resync now.
If Google stops accepting the connection, you'll see a message. Choose Reconnect to carry on.
If syncing hits repeated errors, it pauses and tells you why.
Choosing Disconnect removes the contacts and labels 53° created in your Google Contacts, in every organisation you sync from. Contacts you added in Google yourself aren't touched.